Second Year Brief: A Conversation
Project synopsis
This module enables you to develop the integrated design methodologies required to work in a dynamic,
professional, creative and commercial environment.
The introduction of more demanding projects support and generate a greater in-depth knowledge and understanding of aesthetic, environmental, marketing and technical requirements of design for the creative industries. Emphasis is placed upon the ability to develop high-level flexible thinking approaches in the pursuit of creative solutions.
Project/Assessment requirements:
The introduction of more demanding projects support and generate a greater in-depth knowledge and understanding of aesthetic, environmental, marketing and technical requirements of design for the creative industries. Emphasis is placed upon the ability to develop high-level flexible thinking approaches in the pursuit of creative solutions.
Project/Assessment requirements:
What’s the most important conversation for today? What’s the most important conversation for the future? Who will you speak to?
What is the message?
Through the application of your chosen practice you are asked to research and develop a visual outcome that centres around the idea of ‘A Conversation’.
Basic examples or starting points you may want to explore could include:
Consider the conversation between yourself and technology, the internet, phone apps.
Look at current social behavior, group activities, communities, lifestyles, conventions, business, leisure, play. An external, political or social conversation that you may support or contest.
Consider the conversation creative industry professionals have with the notion of communication, technology and society.
We also want you to consider the most appropriate mediums for presenting this 'Conversation':
Graphic Design:
/ Posters, Fanzines, Book, Magazine, E-zine, Manifesto, Marketing Strategy, Direct Mail, Advertising Campaign, Advertisements, Copy, Photography, Social Media (Facebook, Twitter, Instagram, You Tube, Vimeo, Vine, etc...).
Animation:
/ Web application, Film, Animation, Video, Information Graphics, Motion Graphics, Generative Design and Strategies, Game, TV short, Animatics, Scripts and Storyboards, Fictional or Factual Documentary, Social Media (Facebook, Twitter, Instagram, You Tube, Vimeo, Vine, etc...).
Considerations:
Where is the most important place for the conversation to take place? How will the conversation be heard?
Who will your audience be?
What are your aims?
Who will benefit?
Aims:
Undertake creative and ambitious research.
Develop a brief through research and development.
Examine the conceptual and aesthetic potential of “a conversation”. Innovate and explore technical parameters.
Create a contemporary portfolio piece.
Make your chosen audience pay attention to your work.
Requirements:
A portfolio of designs involving a high degree of creative and technical skill and also market justification, in which there is a clear reasoned and personal response to the requirements of the brief. Background material in the form of research and concept development will be of a high standard and will clearly support the final outcome. Each assignment will incorporate a high degree of finish and presentation, with all aspects of the brief taken into account.
Undertake creative and ambitious research.
Develop a brief through research and development.
Examine the conceptual and aesthetic potential of “a conversation”. Innovate and explore technical parameters.
Create a contemporary portfolio piece.
Make your chosen audience pay attention to your work.
Requirements:
A portfolio of designs involving a high degree of creative and technical skill and also market justification, in which there is a clear reasoned and personal response to the requirements of the brief. Background material in the form of research and concept development will be of a high standard and will clearly support the final outcome. Each assignment will incorporate a high degree of finish and presentation, with all aspects of the brief taken into account.
Glossary of terms:
Methodology
/ The science of method, or a body of methods, employed in a particular activity such as the research aspects of a project.
Secondary Research
/ Established or existing research already undertaken in the field and used to support the designer’s own research.
Primary Research
/ The raw materials, which a designer directly works with in relation to research.
Primary research approaches might include audience interviews, direct testing of potential visual solutions.
Methodology
/ The science of method, or a body of methods, employed in a particular activity such as the research aspects of a project.
Secondary Research
/ Established or existing research already undertaken in the field and used to support the designer’s own research.
Primary Research
/ The raw materials, which a designer directly works with in relation to research.
Primary research approaches might include audience interviews, direct testing of potential visual solutions.