Peter Norris' Lectures
Business and design have to work together for you to be successful.
Business is very market focused - trying to find where the market is going and what the market actually wants. Market segments, market issues and end user aspects. Design requires research into ethical/social issues and macro environment issues. Keep in contact with it, be safe and comfortable with what you are asked to do. Target your design, focus your designs on the client and market views.
Communication issues -
sender - message - encode - transmit - decode - receive
What we are creating is a message, people have to understand it. All designs need to be able to speak to your target audience, it helps people appreciate. Once you encode it and send it you have noise and interference - e.g your website on the billboard has your email address at the bottom but it gets splattered in mood, thats interference, make sure the message is crystal clear! People might not understand because they're not interested, but they might understand what it is saying. Then they have to accept or disagree with the message. The sender is the company - the reasons for communication is driven by marketing which includes PR and Advertising. How do I package this message? what style? How am I speaking to you? You need to focus on a channel to direct the message to - e.g magazine, cinema, ambient etc. Think about the platform that the message is being displayed on as you'll need to reshape the advertisement if you are going from a magazine format to a billboard.
Mental state - sex, age, emotion, memory, experiences, learning, social, psychological - these can be problematic if not considered when designing.
Timing - take into consideration of whats going on in the world.
Senses - vision, humans need aspects of ultra violet light.
You need to understand the mindset of a person for your designs to be successful.
Confidence is a key issue - you have to sound confident in what you are talking about this way the people believe in your direction as they have bought in to you. Get them to ask questions, if they don't reply they have more than likely understood what you were trying to say - you were successful.
Know why! - Know why you choose the elements of your design.
BRAD - British Rate Advertising Data (on unilearn)
DCM - Digital Cinema Media
Brand Republic - things going off in design. the world? NEWS
Communication issues -
sender - message - encode - transmit - decode - receive
What we are creating is a message, people have to understand it. All designs need to be able to speak to your target audience, it helps people appreciate. Once you encode it and send it you have noise and interference - e.g your website on the billboard has your email address at the bottom but it gets splattered in mood, thats interference, make sure the message is crystal clear! People might not understand because they're not interested, but they might understand what it is saying. Then they have to accept or disagree with the message. The sender is the company - the reasons for communication is driven by marketing which includes PR and Advertising. How do I package this message? what style? How am I speaking to you? You need to focus on a channel to direct the message to - e.g magazine, cinema, ambient etc. Think about the platform that the message is being displayed on as you'll need to reshape the advertisement if you are going from a magazine format to a billboard.
Mental state - sex, age, emotion, memory, experiences, learning, social, psychological - these can be problematic if not considered when designing.
Timing - take into consideration of whats going on in the world.
Senses - vision, humans need aspects of ultra violet light.
You need to understand the mindset of a person for your designs to be successful.
Confidence is a key issue - you have to sound confident in what you are talking about this way the people believe in your direction as they have bought in to you. Get them to ask questions, if they don't reply they have more than likely understood what you were trying to say - you were successful.
Know why! - Know why you choose the elements of your design.
BRAD - British Rate Advertising Data (on unilearn)
DCM - Digital Cinema Media
Brand Republic - things going off in design. the world? NEWS