Researching into the Brief...
For this brief I started to look at these main qualities and attributes for the brief, below is all the research that I gathered for this. It ranges from questions to ideas...
Q. What is a conversation?
A. I believe that a conversation is something that people have to be open and willing to have. A conversation can be anything. From a simple hello, to a very detailed account of either a film, a piece of poetry etc. I like that conversations can be widely diverse, and that they can change within a certain setting or mood.
/ Google offered this piece of information:
Conversation:
noun: conversation; plural noun: conversations
A talk, especially an informal one, between two or more people, in which news and ideas are exchanged.
I found this interesting as it is obviously quite similar to what, I already believe a conversation to be.
Q. How do we engage in conversations?
A. I think that with most conversations it is typically done with a simple conversation starter, like that of "Hello", "How are you?" something like that. But to get down to the deep, really informative questions, you have to delve a little deeper. To do this, I simply ask the question straight out, and then hopefully I receive a very interesting answer. The people I would normally like deep answers from are from either my friends or family.
From my family I normally refer to my childhood, or something about their younger lives, and with friends I would normally ask about their childhood, or something that they are truly interested in. I like to fully understand how my friends and family work with answering light hearted and with deep questions or conversations.
Q. What’s the most important conversation for today?
A. I think that these are the most important conversations for today:
Education,
Has America had a female president?
Computer Games (GamesCon)
Senate Candidate in Florida admits drinking goat blood
Actors take travellers for a ride at Bradford Station
Fracking
Independence
Harry Potter gets new look for books
Harry Potter and the Cursed Child (Plays)
Fantastic Beasts and where to find them (Harry Potter - Spin Off Film)
Selfies kill more people than sharks
5p Carrier bag charge
Animal Rights
Universities challenging LAD Culture
Health and Politics
Immigration
UN Goals
Found water on Mars
Transgender and Feminism
Q. What’s the most important conversation for the future?
A. Cost of living
UN Goals
Election Leaders
Education for women
Science
Animal Rights
BAN FOX HUNTING
Flight to Mars and Living on Mars
Global Warming (Antarctica gaining ice?!)
Food Wastage
Apocalypse
Jobs
Culture and Identity
Technology
Robots taking jobs?
Q. Who will you speak to?
A. Youths and Young Adults
Colleagues
Friends
Creating a VOX pop
Internet:
Twitter
Tumblr
Instagram and Facebook
Reddit
Q. What is the Message?
A. Medium:
Poster
Infographic(s)
Animation
Graphs
Mental Illness:
Postnatal Depression
Depression
Anxiety
Other Ideas:
Super Bloodmoon
Found water on Mars
Q. Who will benefit?
A. Youths and Young Adults
The General Audience
Sufferers
Anyone needing general support for friends and family
Q. Consider the conversation between yourself and technology?
A. Know how to use slang
Gaming all the time
My generation, brought up around computers and TVs
Forever changing / updating / upgrading
Too busy on apps
Hands and heads down buried in our phones, instead of focusing on the real world
Most of my time is spent on these mediums:
The time I had spent on Social Media and Technology is probably 12 hours a day
TV
Gaming – PC, PlayStation 4, and Nintendo 3DS
Spend too much time on my phone
We can use apps for anything these days:
Banking
FaceBook
Instagram
Twitter
Tumblr
Spotify
Books / Magazines
YouTube
Pinterest
Wordpress
Q. The Internet???
A. People can view almost anything on the internet nowadays. ranging from:
Funny Cats, Hairstyles, Celebrity lifestyles, Bank Details, Fake being someone, Porn, etc.
I believe that it’s quite scary how people are using the internet. When I was a child I used the internet as it was something that was really being exposed around the time when I was growing up.
I just used to go on websites like:
Stardoll - a dressing up game, YouTube, AOL was the search engine that I used when I was a child.
Telephones and Television are being redefined by the use of the internet. Thus this has given birth to Internet Telephony, and also that of Internet Television.
We have also seen that newspapers, books and other print publishings are now adapting to the use of the internet, to broadcast to wider audiences.
Or these forms are being changed into that of blogging and web feeds. The entertainment industry, including music, film and gaming was initially the fastest growing online segment.
The internet has produced new forms of human interaction through the use of:
Instant messaging, Internet forums, and also Social Networking.
Q. Phone Apps???
A. There is a wide variety of phone apps out on the market right now. Ranging from social media, dating, health, education, magazines and newspapers, etc.
My favourite type of phone app is the social media apps. I have a wide range of apps on my Smartphone. This is a Samsung Galaxy S6 Edge, and it is of the Android category.
The apps on my phone are:
S Health - installed already but very cool,
Instagram, Facebook, Tumblr, Snapchat, Pinterest, Destiny, Dropbox, Playstation, Twitter, Messenger, Behance, Wordpress, Issuu, Bloglovin’ and Live Journal.
This is just a section of the apps I have on my phone!
I also have:
Quiz Up, GMail, VSCO Cam, Spotify, Starbucks, Shazam, Relax Rain, Reddit, Various Shopping apps, First Bus, Time Hop, Buzzfeed, Goodreads, Eventbrite, GAME, SUBCARD, Forest, Twitch, TED, and some more.
Q. Chosen mediums???
A. Graphic Design:
Posters, Fanzines, Book, Magazine, E-zine, Manifesto, Marketing Strategy, Direct Mail, Advertising Campaign, Advertisements, Copy, Photography, Social Media (Facebook, Twitter, Instagram, You Tube, Vimeo, Vine, etc...).
Animation:
Web application, Film, Animation, Video, Information Graphics, Motion Graphics, Generative Design and Strategies, Game, TV short, Animatics, Scripts and Storyboards, Fictional or Factual Documentary, Social Media (Facebook, Twitter, Instagram, You Tube, Vimeo, Vine, etc...).
// I believe that for my outcome of this project, of the conversation I would like to create a series of posters / infographics or an animation about mental illness. I would maybe solely base it off of Post Natal Depression as I recently discovered that one of the actresses that I know suffered from this after delivering her baby.
She’s Hayden Panettiere, and she’s been in Heroes, Nashville and also in the game Until Dawn.
/ She went onto a TV show in America and talked about her depression in an interview. She stated that “I suffered a bit of Postpartum depression. You’re not alone or crazy, ladies!” - I really like the message that she’s giving other women here and I think it’s very interesting and is a really strong message.
I think that this subject works well with the brief as I believe that this topic of conversation is rarely talked about. Like it is a taboo conversation and therefore no one wants to talk about these certain things. I would like to bring this light across this brief out of any topic that is considered taboo.
Q. Information is Beautiful???
A. This is a really beautiful book on infographics. I had been eyeing this book up for a few weeks and I then decided that for this particular brief it could help open up my eyes to the way people create infographics. This book was created by David McCandless, and it is a really interesting read. The visuals in the book look so pleasing to the eye.
It is also a website, which is Information is Beautiful // I like that this also has majority of the infographic from the book on the website, however as I really love the idea of having a book as to using the website I opted for the book. Their website is also really beautiful and eye catching.
Q. Infographics???
A. As I’m really interested in this form of medium I decided to settle and look into this into greater depth and with more focus. I saw a variety of infographics which I found to be truly inspiring and would be very useful to my work.
I really liked that most infographics use very bright colours and use a lot of images to express what it is they they are trying to inform us on. I really like this technique as it shows purpose and always looks the part. It makes people look. This is what I would like to show in my own infographics, as I would like people to find it to be a really interesting and eye catching piece of work.
Q. Mike with Art
A. I really like the companies work, I like that on their homepage their reference to their Instagram and have listed the news that they’re reading.
The website is easy to navigate and has a lot of interesting features.
“We recently created this infographic for Happy Family Brands, Inc. The focus was to show the early development of human brains and the importance of nutrition at each major stage. We decided to propose silhouette art of infants, toddlers and young children as way to functionally reveal what is happening in the brain and to evoke a nostalgia of childhood and parenting with historic silhouette art. Morgan Russell was the lead designer on the project.”
Q. Jack Hagley
A. Jack Hagley created a series of Infographics with RCPCH; Royal College of Paediatrics and Child Health.
I really like this infographic as I believe it to be of great interest, I like that it’s to do with similar topic of my choice. These images below are really eye catching I believe that they will hold the audience and by intrigued with the work of the designer.
Q. Valentina D’Efilippo
A. Valentina is a Pixel Pusher, Paper lover and Data Geek.
“Valentina D’Efilippo is a graphic designer with an appetite for creativity and innovation – across all formats and media. After studying industrial design in Italy, she moved to London and gained a post-graduate degree in graphic design. Since then, her passion for visual communication and digital media has taken form in data visualisation, art direction, and interaction design. She has worked with a number of leading agencies contributing to award-winning campaigns for global brands looking to sell more cars, oil and beer.”
There’s plenty of her work that is very inspiring and truly beautiful and interesting.
My favourite piece of work by her is “The Shining: A Visual Deconstruction”.
This is beautiful for me, I love the subtle way the work has been created and that it looks so fluid yet with purpose. The Shining is a classic 80’s film and it’s one that I personally love. I remember being in HMV in Leeds and having to get ID’d to buy the film. It’s a true masterpiece of wacky characters and storylines.
Q. Nicholas Felton
A. For the last nine years, Nicholas Felton—who you may know best for inspiring the Facebook timeline or creating the life-logging app Reporter—has been recording some aspect of almost every moment of his life. And each year, he turns this data into a elegant, printed book that visualizes the year called The Feltron Report. (See 2011 here and 2012 here.)’
“IN SMS ALONE, I AM CONSUMING AND COMPOSING SEVERAL NOVELS A YEAR.”
‘His 2013 report was released yesterday, and while his past efforts have tracked minutia like beers drank and places on the globe visited, this time, Felton was even more ambitious, tracking every bit of communication—be it a spoken or nonverbal acknowledgement, SMS, Facebook message, telephone call, email, or the paper stuff. That’s 94,842 interactions containing 7,673,242 words in all, requiring an painstaking amount of work just to archive.’
I saw this and thought it was amazing for someone to be able create and log their conversations that they have had within a year. The graphics also used in creating this are simply stunning and very interesting. It makes you want to carry on and read more on the subject.
This creation was composed into a book and can even be bought.
Q. An Illustrated Guide To The Biggest Dragons In Fantasy
A. To settle this hypothetical dragon-fight scores, the awesomely geeky folks over at The Daily Dot did some research into the sizes of famous dragons across various fantasy universes. From Mushu in Mulan to Harry Potter’s Hungarian Horntail to Shenlong from Dragon Ball Z, the dragons are ordered smallest-to-largest in an infographic by Max Fleishman and Fernando Alfonso III.
Balerion from Game of Thrones, who, at the time of his death (at the ripe age of 200), measured an estimated 450 feet long—one and a half times the length of a football field. He makes Smaug, a mere 196 feet long, look like a salamander in comparison.
Underneath is the infographic, I really like this as I find this to be quite interesting as I really like the majority of the dragons within this infographic and I remember their scale sizes for the films that they are.
Mushu and Spyro are 1 metre
Charizard is 1.7 metres
Dragonite is 2.2 metres
Toothless is 8.5 metres
Elliot is 10 metres
Hungarian Horntail is 15 metres
Toruk is 20 metres
Shenlong is 30 metres
Temeraire is 40 metres
Alduin is 45 metres
Dragon (Rain of Fire) is 50 metres
Smaug is 60 metres
Drogan, Viserion, Rhaegal is 61 metres
Balerion is 76 metres
Q. What is AD Awareness????
A. An AD Awareness campaign is something in which the audience knows that they are being subdued into seeing the campaign for a particular brand, like that of: Breast Cancer, Unicef, etc.
The goals of an awareness campaign do not usually involve making money in the short term, however awareness advertising seeks to increase the name recognition of the business in the minds of consumers. This is get across to the target market area.
Thus these advertising objectives are particularly useful in the early days of a company.
Q. Ad Awareness Campaigns
A. Below are images of various AD Awareness Campaigns, I really like these as sometimes they add the shock horror value which is needed I believe to sell a particular brand of a campaign.
Q. “Movember”
A. While October was the month for the fight against breast cancer and many brands showed their support for this cause. While in November a campaign to support the fight against Prostate Cancer and other forms of male cancer arised, and this has been to grow a moustache throughout the whole of "Movember".
Throughout its entirety many brands have decided to support Movember (Moustache + November) from different points of view, however they wanted to educate people about the diseases above, also whilst promoting the fight against them for a healthy life, providing funds for cancer research.
The annual Movember communication campaign aims to encourage men to not shave their moustaches throughout the whole month of November with the goal of raising money from friends, family, and any other forms.
Q. NHS POST NATAL – DEPRESSION PAGE
A. Postnatal depression is a type of depression that some women experience after having a baby.
It can develop within the first six weeks of giving birth, but it is often not apparent until around six months after giving birth.
Postnatal depression is more common than many people may realise, this condition affects around one in 10 women after having a baby.
Women from all ethnic groups can be affected. Teenage mothers are particularly at risk.
Postnatal depression can sometimes go unnoticed and many women are unaware that they even have it, even though they don't feel quite right.
The symptoms of postnatal depression are wide-ranging and can include low mood, feeling unable to cope and difficulty sleeping.
Signs and symptoms:
Mood changes, irritability and episodes of tearfulness are common after giving birth. These symptoms are often known as the "baby blues" and they typically clear up within a few weeks. However, if your symptoms are more persistent, it could be postnatal depression.
Some women don’t recognise that they have postnatal depression, or they either choose to ignore their symptoms because they’re afraid of being seen as a bad mother.
If you think that a partner, relative or a friend is showing the signs and symptoms of postnatal depression, be supportive and encourage her to see a GP.
It's very important to understand that postnatal depression is an illness. If you have it, it doesn't mean you don't love or care for your baby.
Q. Raising awareness of why we don’t need more awareness????
A. “Awareness” isn’t the objective of a good communications or even a marketing campaign. There are many good reasons for charities to be on social media, driving traffic to their website and encouraging donations among them, but anytime the vague rationale of “awareness” is thrown around, it probably means things haven’t been thought through.
Good public health campaigns, like that of the against drunk driving or smoking, may be classed as awareness campaigns, but even they don't have “awareness” as the end goal. They have a much more specific objective: to change behaviour.
These thoughts about social marketing are of course prompted by the quite recent #nomakeupselfie trend, ostensibly to raise awareness and funds for cancer research. I remember when the #nomakeupselfie came around and I saw most if not all my friends doing this trend and I thought it to be rather odd. Not that I didn't like seeing these types of campaigns, it's just I thought that people wouldn't donate the charity in question. I remember being "tagged" to do one myself, and I thought I'd rather just donate than put up a picture of no make up on, onto social media.
Q. Artist Undergoes “Torture” In Front of London Shoppers For Anti-Animal-Testing Stunt
A. "A 24-year-old performance artist spent ten hours being tortured in a London shop window as part of an animal rights campaign by UK-based cosmetics company Lush and Humane Society International.
Jacqueline Traide agreed to put on a flesh-coloured bodystocking and be force fed, smothered with lotions, and have her hair shaved in full view of on-lookers passing by the Lush store on Regent Street. The message of the stunt being "stop testing cosmetics on animals" (Lush is a "cruelty-free" chain)."
I remember reading about this on social media back when it was major news. I thought that it was a very interesting piece of work however really shocking at the same time. Shocking because what it being done to the woman is horrifying. I wouldn't of wanted to have volunteered to be 'totured' for a animal rights campaign. It just seems too scary and a little far fetched but again, it does what it says. It's an ad campaign to promote that animals shouldn't be tested on. It worked. It got many people's attention.
Q. World Mental Health Day
A. World Mental Health Day is the annual global celebration of mental health education, awareness and advocacy. Every year - on the 10th October we join together in shining the spotlight on a particular aspect of mental ill health. The theme for 2015 is Dignity in Mental Health.
The problem:
One in four adults and also one in ten children are likely to have a mental health problem in any given year. This can have a huge impact on the lives of tens of millions of people in the UK, and can affect their ability to sustain relationships, work, or just get through the day.
But an ill-informed and damaging attitude among some people exists around mental health that can make it difficult for some to seek help. It is estimated that only around a quarter of people with a mental health problem in the UK receive ongoing treatment, leaving the majority of people grappling with mental health issues to deal on their own, seeking help or information, and thus being dependent on the informal support of their family, friends or even that of their colleagues.