Ad Awareness Campaigns

Ad Awareness Campaigns:

Below are images of various AD Awareness Campaigns, I really like these as sometimes they add the shock horror value which is needed in selling a particular brand of a campaign.

"In February 2010 Greenpeace launched a campaign on Facebook encouraging Facebook to ‘Unfriend’ Coal and switch to renewable energy sources. By campaigning on the very network it was campaigning about, this got maximum attention with over 700,000 people now having signed the petition via the facebook group and Facebook Apps. On top of this, Greenpeace gained further attention for this campaign through a fun video animation featuring Mark Zuckerberg, Facebook’s creator, which was posted on YouTube which has now had over 490,705 views." - http://www.thisisyoke.com/successful-social-media-campaigns/

Below is the image:

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